Archive for March, 2009

Have you stumbled upon StumbleUpon?

I’m a big fan of innovative tools, ideas and gadgets.

I’ve recently come across StumbleUpon and for someone who struggles to keep up to date with their bookmarks it’s a pretty good tool to use to share what you like with your friends, your peers, your family etc.

Social media is turning into really big business. Twitter, Facebook continue to post impressive growth in terms of users, indeed if you saw the post we did on Facebook Facts and Figures even though that research was done only 9 days ago there are already so many more Facebook users than on the 7th March and Twitter is experiencing even faster growth.

Well, with 7.2 million members using StumbleUpon it is a social networking lightweight, call it second tier. That said, with the service you can do pretty cool things.

So what can you do with StumbleUpon ?

Good question. Here are just some of the things you can use the site for :

  • Random surfing – perfect for killing time on your mobile phone or at the end of your lunch. You can set up preferences of the sorts of sites you want to StumbleUpon and it will do it randomly based on popularity.
  • Save and share your bookmarks.
  • Download a StumbleUpon toolbar and use it to thumbs up or thumbs down the sites that you visit while Stumbling.
  • View StumbleUpon channels, including News, Videos, Art, Music, Sports, Technology and more.
  • Add friends to your profile so you can Stumble the things they like, it’s akin to having thumnails of their bookmarks.
  • Make new friends by meeting people that share your interests.
  • But here is the killer – you can advertise on StumbleUpon.

So, in the random sites served as part of your Stumble based on what you say your interests are – i.e. you are a man, living in California, interested in golf, dating tips, electronic devices and travel then you will see sites served up in those categories. Some of the sites shown will be paid ads, and,  the more people like the sites (aka your ad) you show (so notice no keyword, no title, no description) the more your sites get shown to other Stumblers with similar interests, and the traffic costs 5 cents only per view.

StumbleUpon Ads

You can set up campaigns to have a certain budget per day, so no nasty surprises on your credit card bill. You can choose to receive a certain number of visitors (between 100 and 5000 per day, not sure what happens if it goes above that, but I doubt many will venture above that, unless it becomes extremely popular.

You can choose certain pages, ideal if you are an affiliate with landing pages for certain offers.

The only thing we didn’t like was that they only seem to take PayPal at the present time, but no doubt this will change eventually.

In terms of demographic targeting :

You can target by Country.

You can target by US or Canadian State.

You can target by  Major global City (so Dublin, Glasgow London, Bangalore…….New York, Vancouver)

You can target by sex (not whether you have it or not)

You can target by age (from 18), but it goes up in chunks of 5 years until you get to 99.

If nothing else, spend $25 (the minimum to populate an account, it will be good research. The number of users shown above is in hundreds of thousands. So for health they have 290,000 users.

They provide reporting on number of times your page showed and how many thumbs up vs. thumbs down it got. Might be useful as a way of doing some usability tests in advance of spending money on other traffic generation methods.

StumbleUpon New Account

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Article by: Jim Date: March 17th, 2009 Comments: Comments Off

Facebook Facts and Figures

Facebook Ads have been around for a little while now and I thought it would be a good idea to try and unravel some of the more pertinent facts and figures.

Thanks to Facebook and Wikipedia for having such great data available.

I started by asking myself a few questions :

  1. Which countries had the most Facebook users ?
  2. What are the populations of those countries ?
  3. Where are the areas with the most growth potential ?
  4. What surprised me most ?

I’m going to post my own thoughts in a comment.

I’d be really interested to see what surprised you most, so be sure to comment below.

I’ll do this exercise on a monthly basis (for as long as I can get the data) and I might segment it a bit more based on male/female and do some age group, education profile, marital status, demographic based on location (i.e. big cities). Let me know what else you’d like to see.

Every affiliate I have spoken to that has done well with Facebook Ads has said that segmentation is key to their success. Hopefully this information might lead to some light bulb moments for you. I know it did for me.

Enjoy!

Top 10 Countries by Number of Users
Country Facebook Users  7th March 2009 Users Rank Population % Using Facebook Rank
Argentina 3,255,980 11 36,260,130 8.98% 35
Australia 5,088,400 7 21,370,800 23.81% 7
Austria 419,120 41 8,316,487 5.04% 46
Bahrain 62,000 87 1,046,814 5.92% 42
Bangladesh 250,640 54 150,448,340 0.17% 89
Belgium 2,008,180 16 10,666,866 18.83% 13
Bolivia 190,220 61 9,119,152 2.09% 59
Bosnia & Herzegovina 300,960 47 3,981,239 7.56% 38
Brazil 271,280 50 196,342,592 0.14% 90
Bulgaria 222,620 58 7,640,238 2.91% 54
Canada 11,590,560 3 33,553,000 34.54% 4
Chile 4,111,540 9 16,763,470 24.53% 6
China 278,360 48 1,321,851,888 0.02% 95
Colombia 4,441,860 8 44,760,630 9.92% 33
Costa Rica 100,320 76 4,133,884 2.43% 57
Croatia 645,260 33 4,453,500 14.49% 20
Cyprus 127,400 73 801,600 15.89% 16
Czech Republic 393,380 42 10,424,926 3.77% 50
Denmark 2,064,580 14 5,511,451 37.46% 3
Domincan Republic 145,200 67 9,904,000 1.47% 63
Ecuador 148,780 66 13,922,000 1.07% 71
Egypt 1,122,280 25 75,500,662 1.49% 62
El Salvador 82,140 81 6,948,073 1.18% 69
Finland 1,121,020 26 5,327,490 21.04% 10
France 8,618,360 5 65,073,482 13.24% 25
Germany 1,745,400 19 82,060,000 2.13% 58
Ghana 76,300 83 23,000,000 0.33% 84
Greece 1,363,560 22 11,216,708 12.16% 29
Guatemala 114,360 75 13,000,001 0.88% 74
Honduras 65,780 85 7,483,763 0.88% 75
Hong Kong 1,658,980 20 6,985,200 23.75% 8
Hungary 129,060 72 10,034,000 1.29% 67
Iceland 159,200 63 319,756 49.79% 1
India 1,360,040 23 1,147,995,904 0.12% 91
Indonesia 2,026,620 15 237,512,352 0.85% 76
Ireland 540,400 36 5,981,448 9.03% 34
Israel 989,100 28 7,282,000 13.58% 24
Italy 8,439,880 6 59,905,225 14.09% 22
Jamaica 80,980 82 2,804,332 2.89% 55
Japan 243,580 56 127,433,494 0.19% 87
Jordan 303,720 46 6,198,677 4.90% 47
Kenya 192,120 60 37,953,840 0.51% 80
Kuwait 130,140 71 3,399,637 3.83% 48
Lebanon 434,960 40 4,099,000 10.61% 31
Lithuania 65,700 86 3,350,400 1.96% 60
Luxembourg 93,100 77 480,222 19.39% 12
Macedonia 139,880 69 2,061,315 6.79% 40
Malaysia 1,054,520 27 27,730,000 3.80% 49
Maldives 38,320 92 350,000 10.95% 30
Malta 58,580 88 410,290 14.28% 21
Mauritius 72,600 84 1,264,866 5.74% 44
Mexico 1,890,100 17 109,955,400 1.72% 61
Morocco 457,840 39 31,352,000 1.46% 64
Netherlands 484,180 38 16,440,113 2.95% 53
New Zealand 670,860 32 4,280,000 15.67% 18
Nicaragua 38,020 93 5,603,000 0.68% 77
Nigeria 256,240 52 148,000,000 0.17% 88
Norway 1,840,880 18 4,805,437 38.31% 2
Oman 32,180 94 2,577,000 1.25% 68
Pakistan 491,260 37 172,800,000 0.28% 85
Palestine 83,060 80 2,407,681 3.45% 52
Panama 211,900 59 3,309,679 6.40% 41
Paraguay 26,700 95 6,158,000 0.43% 81
Peru 380,620 44 29,180,900 1.30% 66
Philippines 839,220 30 90,500,000 0.93% 73
Poland 246,300 55 38,116,000 0.65% 79
Portugal 123,680 74 10,676,910 1.16% 70
Puerto Rico 634,020 34 3,994,259 15.87% 17
Qatar 90,380 78 1,541,130 5.86% 43
Romania 84,640 79 21,504,442 0.39% 82
Russia 144,400 68 142,008,838 0.10% 93
Saudia Arabia 379,080 45 27,601,038 1.37% 65
Serbia 783,300 31 7,395,000 10.59% 32
Singapore 962,980 29 4,839,400 19.90% 11
Slovakia 275,780 49 5,379,455 5.13% 45
Slovenia 270,160 51 2,053,355 13.16% 26
South Africa 1,231,220 24 47,900,000 2.57% 56
South Korea 131,600 70 49,540,367 0.27% 86
Spain 3,831,620 10 46,157,822 8.30% 36
Sri Lanka 189,160 62 19,668,000 0.96% 72
Sweden 2,086,600 13 9,234,209 22.60% 9
Switzerland 1,389,020 21 7,700,200 18.04% 14
Taiwan 151,400 65 23,000,000 0.66% 78
Thailand 234,000 57 63,038,247 0.37% 83
The Bahamas 50,480 90 330,549 15.27% 19
Trinidad and Tobago 158,900 64 1,252,800 12.68% 27
Tunisia 383,960 43 10,327,800 3.72% 51
Turkey 9,821,320 4 71,517,100 13.73% 23
UAE 569,040 35 4,621,399 12.31% 28
UK 17,696,080 2 60,975,000 29.02% 5
Ukraine 49,380 91 46,179,226 0.11% 92
Uruguay 253,360 53 3,477,779 7.29% 39
USA 54,319,600 1 305,936,000 17.76% 15
Venezuela 2,306,280 12 28,199,822 8.18% 37
Vietnam 53,520 89 86,116,559 0.06% 94
Total 175,241,640 5,672,087,060 3.09%
Top 10 Countries by % of population
Country Facebook Users 7th March 2009 Users Rank Population % Using Facebook Rank
Argentina 3,255,980 11 36,260,130 8.98% 35
Australia 5,088,400 7 21,370,800 23.81% 7
Austria 419,120 41 8,316,487 5.04% 46
Bahrain 62,000 87 1,046,814 5.92% 42
Bangladesh 250,640 54 150,448,340 0.17% 89
Belgium 2,008,180 16 10,666,866 18.83% 13
Bolivia 190,220 61 9,119,152 2.09% 59
Bosnia & Herzegovina 300,960 47 3,981,239 7.56% 38
Brazil 271,280 50 196,342,592 0.14% 90
Bulgaria 222,620 58 7,640,238 2.91% 54
Canada 11,590,560 3 33,553,000 34.54% 4
Chile 4,111,540 9 16,763,470 24.53% 6
China 278,360 48 1,321,851,888 0.02% 95
Colombia 4,441,860 8 44,760,630 9.92% 33
Costa Rica 100,320 76 4,133,884 2.43% 57
Croatia 645,260 33 4,453,500 14.49% 20
Cyprus 127,400 73 801,600 15.89% 16
Czech Republic 393,380 42 10,424,926 3.77% 50
Denmark 2,064,580 14 5,511,451 37.46% 3
Domincan Republic 145,200 67 9,904,000 1.47% 63
Ecuador 148,780 66 13,922,000 1.07% 71
Egypt 1,122,280 25 75,500,662 1.49% 62
El Salvador 82,140 81 6,948,073 1.18% 69
Finland 1,121,020 26 5,327,490 21.04% 10
France 8,618,360 5 65,073,482 13.24% 25
Germany 1,745,400 19 82,060,000 2.13% 58
Ghana 76,300 83 23,000,000 0.33% 84
Greece 1,363,560 22 11,216,708 12.16% 29
Guatemala 114,360 75 13,000,001 0.88% 74
Honduras 65,780 85 7,483,763 0.88% 75
Hong Kong 1,658,980 20 6,985,200 23.75% 8
Hungary 129,060 72 10,034,000 1.29% 67
Iceland 159,200 63 319,756 49.79% 1
India 1,360,040 23 1,147,995,904 0.12% 91
Indonesia 2,026,620 15 237,512,352 0.85% 76
Ireland 540,400 36 5,981,448 9.03% 34
Israel 989,100 28 7,282,000 13.58% 24
Italy 8,439,880 6 59,905,225 14.09% 22
Jamaica 80,980 82 2,804,332 2.89% 55
Japan 243,580 56 127,433,494 0.19% 87
Jordan 303,720 46 6,198,677 4.90% 47
Kenya 192,120 60 37,953,840 0.51% 80
Kuwait 130,140 71 3,399,637 3.83% 48
Lebanon 434,960 40 4,099,000 10.61% 31
Lithuania 65,700 86 3,350,400 1.96% 60
Luxembourg 93,100 77 480,222 19.39% 12
Macedonia 139,880 69 2,061,315 6.79% 40
Malaysia 1,054,520 27 27,730,000 3.80% 49
Maldives 38,320 92 350,000 10.95% 30
Malta 58,580 88 410,290 14.28% 21
Mauritius 72,600 84 1,264,866 5.74% 44
Mexico 1,890,100 17 109,955,400 1.72% 61
Morocco 457,840 39 31,352,000 1.46% 64
Netherlands 484,180 38 16,440,113 2.95% 53
New Zealand 670,860 32 4,280,000 15.67% 18
Nicaragua 38,020 93 5,603,000 0.68% 77
Nigeria 256,240 52 148,000,000 0.17% 88
Norway 1,840,880 18 4,805,437 38.31% 2
Oman 32,180 94 2,577,000 1.25% 68
Pakistan 491,260 37 172,800,000 0.28% 85
Palestine 83,060 80 2,407,681 3.45% 52
Panama 211,900 59 3,309,679 6.40% 41
Paraguay 26,700 95 6,158,000 0.43% 81
Peru 380,620 44 29,180,900 1.30% 66
Philippines 839,220 30 90,500,000 0.93% 73
Poland 246,300 55 38,116,000 0.65% 79
Portugal 123,680 74 10,676,910 1.16% 70
Puerto Rico 634,020 34 3,994,259 15.87% 17
Qatar 90,380 78 1,541,130 5.86% 43
Romania 84,640 79 21,504,442 0.39% 82
Russia 144,400 68 142,008,838 0.10% 93
Saudia Arabia 379,080 45 27,601,038 1.37% 65
Serbia 783,300 31 7,395,000 10.59% 32
Singapore 962,980 29 4,839,400 19.90% 11
Slovakia 275,780 49 5,379,455 5.13% 45
Slovenia 270,160 51 2,053,355 13.16% 26
South Africa 1,231,220 24 47,900,000 2.57% 56
South Korea 131,600 70 49,540,367 0.27% 86
Spain 3,831,620 10 46,157,822 8.30% 36
Sri Lanka 189,160 62 19,668,000 0.96% 72
Sweden 2,086,600 13 9,234,209 22.60% 9
Switzerland 1,389,020 21 7,700,200 18.04% 14
Taiwan 151,400 65 23,000,000 0.66% 78
Thailand 234,000 57 63,038,247 0.37% 83
The Bahamas 50,480 90 330,549 15.27% 19
Trinidad and Tobago 158,900 64 1,252,800 12.68% 27
Tunisia 383,960 43 10,327,800 3.72% 51
Turkey 9,821,320 4 71,517,100 13.73% 23
UAE 569,040 35 4,621,399 12.31% 28
UK 17,696,080 2 60,975,000 29.02% 5
Ukraine 49,380 91 46,179,226 0.11% 92
Uruguay 253,360 53 3,477,779 7.29% 39
USA 54,319,600 1 305,936,000 17.76% 15
Venezuela 2,306,280 12 28,199,822 8.18% 37
Vietnam 53,520 89 86,116,559 0.06% 94
Total 175,241,640 5,672,087,060 3.09% #N/A

What do you think ?

Founder of Global Direct Media - Jim Banks

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Article by: Jim Date: March 7th, 2009 Comments: 1 Comment

US Offer – Dish Network

Dish Network

Dish Network is one of the leading providers of satellite TV. Sports fan and movie fans go crazy for watching TV, HBO, ESPN, the list of channels goes on and on.

The offer is for US only traffic.

The commission is paid out on every successful subscription.

This is an offer we have been running internally for some time and many of our e-mail affiliates have done very well with it, we just wanted to let affiliates who don’t work with us to have an opportunity to benefit from a top offer.

The payout for the offer is $7, but if you think you can do higher volume we can go a little higher, but we’ve cut the margin pretty tight already. But if you think you can do more than 50 sales a day we should talk.

If you are not already a Global Direct Media affiliate and want to run this offer then sign up as an affiliate today using the button below. Our turnaround time for account approval is one of the fastest in the industry.

If you are working with us already then login to your account to download the latest creative bundle and start making money on this offer now!

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Article by: Mike Date: March 7th, 2009 Comments: Comments Off

US Offer – Pedi Paws

Pedi Paws

Quite simply this has been one of the most solid offers on the network over the last 6 months or so.

It’s not a sexy product but it is the product that every pet owner must have. If you’ve ever had the pleasure of cutting the toe-nails of your cat or dog you will know what we mean.

According to the Kansas City Star there are 73 million Americans that own cats and 68 million Americans own dogs. That is a lot of people who would benefit from having one of these Pedi Paws devices.

If you’ve ever had the pleasure of cutting the toe-nails of your cat or dog you will know what we mean.

The offer is for US traffic only, but it accepts all forms of traffic from two different advertiser partners. One is solid for e-mail and the other is good for everything else, so make sure you take the right creatives or you may not get paid for your efforts.

The payout is $8 for every sale but for bigger volume we can push that higher, so be sure to speak to your affiliate manager if you can do more than 25 sales a day on this offer.

It converts particularly well on e-mail traffic and also on social media targeting pet owners. Current conversion rate is around the 4-6% off the click.

Pedi Paws will be one of those offers you will shake your head in disbelief at the conversion rates you achieve and how much volume is there.

If you are not already a Global Direct Media affiliate and want to run this offer then sign up as an affiliate today using the button below. Our turnaround time for account approval is one of the fastest in the industry.

If you are working with us already then login to your account to download the latest creative bundle and start making money on this offer now!

Username:
Password:
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Article by: Mike Date: March 7th, 2009 Comments: Comments Off