UK Offers. Research Now

Mike — Mon, 23 Aug 2010 11:19:32 +0000

Research Now – New UK Offer – 23rd August
New Research Now survey offer. Fill out surveys for cash rewards and the chance to win great prizes.

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Facebook Facts and Figures

Jim — Sat, 07 Mar 2009 16:51:19 +0000

Facebook Ads have been around for a little while now and I thought it would be a good idea to try and unravel some of the more pertinent facts and figures.

Thanks to Facebook and Wikipedia for having such great data available.

I started by asking myself a few questions :

Which countries had the most Facebook users ?
What are the populations of those countries ?
Where are the areas with the most growth potential ?
What surprised me most ?

I’m going to post my own thoughts in a comment.

I’d be really interested to see what surprised you most, so be sure to comment below.

I’ll do this exercise on a monthly basis (for as long as I can get the data) and I might segment it a bit more based on male/female and do some age group, education profile, marital status, demographic based on location (i.e. big cities). Let me know what else you’d like to see.

Every affiliate I have spoken to that has done well with Facebook Ads has said that segmentation is key to their success. Hopefully this information might lead to some light bulb moments for you. I know it did for me.

Enjoy!

Top 10 Countries by Number of Users

Country	Facebook Users 7th March 2009	Users Rank	Population	% Using Facebook	Rank
Argentina	3,255,980	11	36,260,130	8.98%	35
Australia	5,088,400	7	21,370,800	23.81%	7
Austria	419,120	41	8,316,487	5.04%	46
Bahrain	62,000	87	1,046,814	5.92%	42
Bangladesh	250,640	54	150,448,340	0.17%	89
Belgium	2,008,180	16	10,666,866	18.83%	13
Bolivia	190,220	61	9,119,152	2.09%	59
Bosnia & Herzegovina	300,960	47	3,981,239	7.56%	38
Brazil	271,280	50	196,342,592	0.14%	90
Bulgaria	222,620	58	7,640,238	2.91%	54
Canada	11,590,560	3	33,553,000	34.54%	4
Chile	4,111,540	9	16,763,470	24.53%	6
China	278,360	48	1,321,851,888	0.02%	95
Colombia	4,441,860	8	44,760,630	9.92%	33
Costa Rica	100,320	76	4,133,884	2.43%	57
Croatia	645,260	33	4,453,500	14.49%	20
Cyprus	127,400	73	801,600	15.89%	16
Czech Republic	393,380	42	10,424,926	3.77%	50
Denmark	2,064,580	14	5,511,451	37.46%	3
Domincan Republic	145,200	67	9,904,000	1.47%	63
Ecuador	148,780	66	13,922,000	1.07%	71
Egypt	1,122,280	25	75,500,662	1.49%	62
El Salvador	82,140	81	6,948,073	1.18%	69
Finland	1,121,020	26	5,327,490	21.04%	10
France	8,618,360	5	65,073,482	13.24%	25
Germany	1,745,400	19	82,060,000	2.13%	58
Ghana	76,300	83	23,000,000	0.33%	84
Greece	1,363,560	22	11,216,708	12.16%	29
Guatemala	114,360	75	13,000,001	0.88%	74
Honduras	65,780	85	7,483,763	0.88%	75
Hong Kong	1,658,980	20	6,985,200	23.75%	8
Hungary	129,060	72	10,034,000	1.29%	67
Iceland	159,200	63	319,756	49.79%	1
India	1,360,040	23	1,147,995,904	0.12%	91
Indonesia	2,026,620	15	237,512,352	0.85%	76
Ireland	540,400	36	5,981,448	9.03%	34
Israel	989,100	28	7,282,000	13.58%	24
Italy	8,439,880	6	59,905,225	14.09%	22
Jamaica	80,980	82	2,804,332	2.89%	55
Japan	243,580	56	127,433,494	0.19%	87
Jordan	303,720	46	6,198,677	4.90%	47
Kenya	192,120	60	37,953,840	0.51%	80
Kuwait	130,140	71	3,399,637	3.83%	48
Lebanon	434,960	40	4,099,000	10.61%	31
Lithuania	65,700	86	3,350,400	1.96%	60
Luxembourg	93,100	77	480,222	19.39%	12
Macedonia	139,880	69	2,061,315	6.79%	40
Malaysia	1,054,520	27	27,730,000	3.80%	49
Maldives	38,320	92	350,000	10.95%	30
Malta	58,580	88	410,290	14.28%	21
Mauritius	72,600	84	1,264,866	5.74%	44
Mexico	1,890,100	17	109,955,400	1.72%	61
Morocco	457,840	39	31,352,000	1.46%	64
Netherlands	484,180	38	16,440,113	2.95%	53
New Zealand	670,860	32	4,280,000	15.67%	18
Nicaragua	38,020	93	5,603,000	0.68%	77
Nigeria	256,240	52	148,000,000	0.17%	88
Norway	1,840,880	18	4,805,437	38.31%	2
Oman	32,180	94	2,577,000	1.25%	68
Pakistan	491,260	37	172,800,000	0.28%	85
Palestine	83,060	80	2,407,681	3.45%	52
Panama	211,900	59	3,309,679	6.40%	41
Paraguay	26,700	95	6,158,000	0.43%	81
Peru	380,620	44	29,180,900	1.30%	66
Philippines	839,220	30	90,500,000	0.93%	73
Poland	246,300	55	38,116,000	0.65%	79
Portugal	123,680	74	10,676,910	1.16%	70
Puerto Rico	634,020	34	3,994,259	15.87%	17
Qatar	90,380	78	1,541,130	5.86%	43
Romania	84,640	79	21,504,442	0.39%	82
Russia	144,400	68	142,008,838	0.10%	93
Saudia Arabia	379,080	45	27,601,038	1.37%	65
Serbia	783,300	31	7,395,000	10.59%	32
Singapore	962,980	29	4,839,400	19.90%	11
Slovakia	275,780	49	5,379,455	5.13%	45
Slovenia	270,160	51	2,053,355	13.16%	26
South Africa	1,231,220	24	47,900,000	2.57%	56
South Korea	131,600	70	49,540,367	0.27%	86
Spain	3,831,620	10	46,157,822	8.30%	36
Sri Lanka	189,160	62	19,668,000	0.96%	72
Sweden	2,086,600	13	9,234,209	22.60%	9
Switzerland	1,389,020	21	7,700,200	18.04%	14
Taiwan	151,400	65	23,000,000	0.66%	78
Thailand	234,000	57	63,038,247	0.37%	83
The Bahamas	50,480	90	330,549	15.27%	19
Trinidad and Tobago	158,900	64	1,252,800	12.68%	27
Tunisia	383,960	43	10,327,800	3.72%	51
Turkey	9,821,320	4	71,517,100	13.73%	23
UAE	569,040	35	4,621,399	12.31%	28
UK	17,696,080	2	60,975,000	29.02%	5
Ukraine	49,380	91	46,179,226	0.11%	92
Uruguay	253,360	53	3,477,779	7.29%	39
USA	54,319,600	1	305,936,000	17.76%	15
Venezuela	2,306,280	12	28,199,822	8.18%	37
Vietnam	53,520	89	86,116,559	0.06%	94
Total	175,241,640		5,672,087,060	3.09%

Top 10 Countries by % of population

Country	Facebook Users 7th March 2009	Users Rank	Population	% Using Facebook	Rank
Argentina	3,255,980	11	36,260,130	8.98%	35
Australia	5,088,400	7	21,370,800	23.81%	7
Austria	419,120	41	8,316,487	5.04%	46
Bahrain	62,000	87	1,046,814	5.92%	42
Bangladesh	250,640	54	150,448,340	0.17%	89
Belgium	2,008,180	16	10,666,866	18.83%	13
Bolivia	190,220	61	9,119,152	2.09%	59
Bosnia & Herzegovina	300,960	47	3,981,239	7.56%	38
Brazil	271,280	50	196,342,592	0.14%	90
Bulgaria	222,620	58	7,640,238	2.91%	54
Canada	11,590,560	3	33,553,000	34.54%	4
Chile	4,111,540	9	16,763,470	24.53%	6
China	278,360	48	1,321,851,888	0.02%	95
Colombia	4,441,860	8	44,760,630	9.92%	33
Costa Rica	100,320	76	4,133,884	2.43%	57
Croatia	645,260	33	4,453,500	14.49%	20
Cyprus	127,400	73	801,600	15.89%	16
Czech Republic	393,380	42	10,424,926	3.77%	50
Denmark	2,064,580	14	5,511,451	37.46%	3
Domincan Republic	145,200	67	9,904,000	1.47%	63
Ecuador	148,780	66	13,922,000	1.07%	71
Egypt	1,122,280	25	75,500,662	1.49%	62
El Salvador	82,140	81	6,948,073	1.18%	69
Finland	1,121,020	26	5,327,490	21.04%	10
France	8,618,360	5	65,073,482	13.24%	25
Germany	1,745,400	19	82,060,000	2.13%	58
Ghana	76,300	83	23,000,000	0.33%	84
Greece	1,363,560	22	11,216,708	12.16%	29
Guatemala	114,360	75	13,000,001	0.88%	74
Honduras	65,780	85	7,483,763	0.88%	75
Hong Kong	1,658,980	20	6,985,200	23.75%	8
Hungary	129,060	72	10,034,000	1.29%	67
Iceland	159,200	63	319,756	49.79%	1
India	1,360,040	23	1,147,995,904	0.12%	91
Indonesia	2,026,620	15	237,512,352	0.85%	76
Ireland	540,400	36	5,981,448	9.03%	34
Israel	989,100	28	7,282,000	13.58%	24
Italy	8,439,880	6	59,905,225	14.09%	22
Jamaica	80,980	82	2,804,332	2.89%	55
Japan	243,580	56	127,433,494	0.19%	87
Jordan	303,720	46	6,198,677	4.90%	47
Kenya	192,120	60	37,953,840	0.51%	80
Kuwait	130,140	71	3,399,637	3.83%	48
Lebanon	434,960	40	4,099,000	10.61%	31
Lithuania	65,700	86	3,350,400	1.96%	60
Luxembourg	93,100	77	480,222	19.39%	12
Macedonia	139,880	69	2,061,315	6.79%	40
Malaysia	1,054,520	27	27,730,000	3.80%	49
Maldives	38,320	92	350,000	10.95%	30
Malta	58,580	88	410,290	14.28%	21
Mauritius	72,600	84	1,264,866	5.74%	44
Mexico	1,890,100	17	109,955,400	1.72%	61
Morocco	457,840	39	31,352,000	1.46%	64
Netherlands	484,180	38	16,440,113	2.95%	53
New Zealand	670,860	32	4,280,000	15.67%	18
Nicaragua	38,020	93	5,603,000	0.68%	77
Nigeria	256,240	52	148,000,000	0.17%	88
Norway	1,840,880	18	4,805,437	38.31%	2
Oman	32,180	94	2,577,000	1.25%	68
Pakistan	491,260	37	172,800,000	0.28%	85
Palestine	83,060	80	2,407,681	3.45%	52
Panama	211,900	59	3,309,679	6.40%	41
Paraguay	26,700	95	6,158,000	0.43%	81
Peru	380,620	44	29,180,900	1.30%	66
Philippines	839,220	30	90,500,000	0.93%	73
Poland	246,300	55	38,116,000	0.65%	79
Portugal	123,680	74	10,676,910	1.16%	70
Puerto Rico	634,020	34	3,994,259	15.87%	17
Qatar	90,380	78	1,541,130	5.86%	43
Romania	84,640	79	21,504,442	0.39%	82
Russia	144,400	68	142,008,838	0.10%	93
Saudia Arabia	379,080	45	27,601,038	1.37%	65
Serbia	783,300	31	7,395,000	10.59%	32
Singapore	962,980	29	4,839,400	19.90%	11
Slovakia	275,780	49	5,379,455	5.13%	45
Slovenia	270,160	51	2,053,355	13.16%	26
South Africa	1,231,220	24	47,900,000	2.57%	56
South Korea	131,600	70	49,540,367	0.27%	86
Spain	3,831,620	10	46,157,822	8.30%	36
Sri Lanka	189,160	62	19,668,000	0.96%	72
Sweden	2,086,600	13	9,234,209	22.60%	9
Switzerland	1,389,020	21	7,700,200	18.04%	14
Taiwan	151,400	65	23,000,000	0.66%	78
Thailand	234,000	57	63,038,247	0.37%	83
The Bahamas	50,480	90	330,549	15.27%	19
Trinidad and Tobago	158,900	64	1,252,800	12.68%	27
Tunisia	383,960	43	10,327,800	3.72%	51
Turkey	9,821,320	4	71,517,100	13.73%	23
UAE	569,040	35	4,621,399	12.31%	28
UK	17,696,080	2	60,975,000	29.02%	5
Ukraine	49,380	91	46,179,226	0.11%	92
Uruguay	253,360	53	3,477,779	7.29%	39
USA	54,319,600	1	305,936,000	17.76%	15
Venezuela	2,306,280	12	28,199,822	8.18%	37
Vietnam	53,520	89	86,116,559	0.06%	94
Total	175,241,640		5,672,087,060	3.09%	#N/A

What do you think ?

UK CPA Affiliate Network Unanimis » Market Research

UK Offers. Research Now

Facebook Facts and Figures