Facebook Facts and Figures

Facebook Ads have been around for a little while now and I thought it would be a good idea to try and unravel some of the more pertinent facts and figures.

Thanks to Facebook and Wikipedia for having such great data available.

I started by asking myself a few questions :

  1. Which countries had the most Facebook users ?
  2. What are the populations of those countries ?
  3. Where are the areas with the most growth potential ?
  4. What surprised me most ?

I’m going to post my own thoughts in a comment.

I’d be really interested to see what surprised you most, so be sure to comment below.

I’ll do this exercise on a monthly basis (for as long as I can get the data) and I might segment it a bit more based on male/female and do some age group, education profile, marital status, demographic based on location (i.e. big cities). Let me know what else you’d like to see.

Every affiliate I have spoken to that has done well with Facebook Ads has said that segmentation is key to their success. Hopefully this information might lead to some light bulb moments for you. I know it did for me.

Enjoy!

Top 10 Countries by Number of Users
Country Facebook Users  7th March 2009 Users Rank Population % Using Facebook Rank
Argentina 3,255,980 11 36,260,130 8.98% 35
Australia 5,088,400 7 21,370,800 23.81% 7
Austria 419,120 41 8,316,487 5.04% 46
Bahrain 62,000 87 1,046,814 5.92% 42
Bangladesh 250,640 54 150,448,340 0.17% 89
Belgium 2,008,180 16 10,666,866 18.83% 13
Bolivia 190,220 61 9,119,152 2.09% 59
Bosnia & Herzegovina 300,960 47 3,981,239 7.56% 38
Brazil 271,280 50 196,342,592 0.14% 90
Bulgaria 222,620 58 7,640,238 2.91% 54
Canada 11,590,560 3 33,553,000 34.54% 4
Chile 4,111,540 9 16,763,470 24.53% 6
China 278,360 48 1,321,851,888 0.02% 95
Colombia 4,441,860 8 44,760,630 9.92% 33
Costa Rica 100,320 76 4,133,884 2.43% 57
Croatia 645,260 33 4,453,500 14.49% 20
Cyprus 127,400 73 801,600 15.89% 16
Czech Republic 393,380 42 10,424,926 3.77% 50
Denmark 2,064,580 14 5,511,451 37.46% 3
Domincan Republic 145,200 67 9,904,000 1.47% 63
Ecuador 148,780 66 13,922,000 1.07% 71
Egypt 1,122,280 25 75,500,662 1.49% 62
El Salvador 82,140 81 6,948,073 1.18% 69
Finland 1,121,020 26 5,327,490 21.04% 10
France 8,618,360 5 65,073,482 13.24% 25
Germany 1,745,400 19 82,060,000 2.13% 58
Ghana 76,300 83 23,000,000 0.33% 84
Greece 1,363,560 22 11,216,708 12.16% 29
Guatemala 114,360 75 13,000,001 0.88% 74
Honduras 65,780 85 7,483,763 0.88% 75
Hong Kong 1,658,980 20 6,985,200 23.75% 8
Hungary 129,060 72 10,034,000 1.29% 67
Iceland 159,200 63 319,756 49.79% 1
India 1,360,040 23 1,147,995,904 0.12% 91
Indonesia 2,026,620 15 237,512,352 0.85% 76
Ireland 540,400 36 5,981,448 9.03% 34
Israel 989,100 28 7,282,000 13.58% 24
Italy 8,439,880 6 59,905,225 14.09% 22
Jamaica 80,980 82 2,804,332 2.89% 55
Japan 243,580 56 127,433,494 0.19% 87
Jordan 303,720 46 6,198,677 4.90% 47
Kenya 192,120 60 37,953,840 0.51% 80
Kuwait 130,140 71 3,399,637 3.83% 48
Lebanon 434,960 40 4,099,000 10.61% 31
Lithuania 65,700 86 3,350,400 1.96% 60
Luxembourg 93,100 77 480,222 19.39% 12
Macedonia 139,880 69 2,061,315 6.79% 40
Malaysia 1,054,520 27 27,730,000 3.80% 49
Maldives 38,320 92 350,000 10.95% 30
Malta 58,580 88 410,290 14.28% 21
Mauritius 72,600 84 1,264,866 5.74% 44
Mexico 1,890,100 17 109,955,400 1.72% 61
Morocco 457,840 39 31,352,000 1.46% 64
Netherlands 484,180 38 16,440,113 2.95% 53
New Zealand 670,860 32 4,280,000 15.67% 18
Nicaragua 38,020 93 5,603,000 0.68% 77
Nigeria 256,240 52 148,000,000 0.17% 88
Norway 1,840,880 18 4,805,437 38.31% 2
Oman 32,180 94 2,577,000 1.25% 68
Pakistan 491,260 37 172,800,000 0.28% 85
Palestine 83,060 80 2,407,681 3.45% 52
Panama 211,900 59 3,309,679 6.40% 41
Paraguay 26,700 95 6,158,000 0.43% 81
Peru 380,620 44 29,180,900 1.30% 66
Philippines 839,220 30 90,500,000 0.93% 73
Poland 246,300 55 38,116,000 0.65% 79
Portugal 123,680 74 10,676,910 1.16% 70
Puerto Rico 634,020 34 3,994,259 15.87% 17
Qatar 90,380 78 1,541,130 5.86% 43
Romania 84,640 79 21,504,442 0.39% 82
Russia 144,400 68 142,008,838 0.10% 93
Saudia Arabia 379,080 45 27,601,038 1.37% 65
Serbia 783,300 31 7,395,000 10.59% 32
Singapore 962,980 29 4,839,400 19.90% 11
Slovakia 275,780 49 5,379,455 5.13% 45
Slovenia 270,160 51 2,053,355 13.16% 26
South Africa 1,231,220 24 47,900,000 2.57% 56
South Korea 131,600 70 49,540,367 0.27% 86
Spain 3,831,620 10 46,157,822 8.30% 36
Sri Lanka 189,160 62 19,668,000 0.96% 72
Sweden 2,086,600 13 9,234,209 22.60% 9
Switzerland 1,389,020 21 7,700,200 18.04% 14
Taiwan 151,400 65 23,000,000 0.66% 78
Thailand 234,000 57 63,038,247 0.37% 83
The Bahamas 50,480 90 330,549 15.27% 19
Trinidad and Tobago 158,900 64 1,252,800 12.68% 27
Tunisia 383,960 43 10,327,800 3.72% 51
Turkey 9,821,320 4 71,517,100 13.73% 23
UAE 569,040 35 4,621,399 12.31% 28
UK 17,696,080 2 60,975,000 29.02% 5
Ukraine 49,380 91 46,179,226 0.11% 92
Uruguay 253,360 53 3,477,779 7.29% 39
USA 54,319,600 1 305,936,000 17.76% 15
Venezuela 2,306,280 12 28,199,822 8.18% 37
Vietnam 53,520 89 86,116,559 0.06% 94
Total 175,241,640 5,672,087,060 3.09%
Top 10 Countries by % of population
Country Facebook Users 7th March 2009 Users Rank Population % Using Facebook Rank
Argentina 3,255,980 11 36,260,130 8.98% 35
Australia 5,088,400 7 21,370,800 23.81% 7
Austria 419,120 41 8,316,487 5.04% 46
Bahrain 62,000 87 1,046,814 5.92% 42
Bangladesh 250,640 54 150,448,340 0.17% 89
Belgium 2,008,180 16 10,666,866 18.83% 13
Bolivia 190,220 61 9,119,152 2.09% 59
Bosnia & Herzegovina 300,960 47 3,981,239 7.56% 38
Brazil 271,280 50 196,342,592 0.14% 90
Bulgaria 222,620 58 7,640,238 2.91% 54
Canada 11,590,560 3 33,553,000 34.54% 4
Chile 4,111,540 9 16,763,470 24.53% 6
China 278,360 48 1,321,851,888 0.02% 95
Colombia 4,441,860 8 44,760,630 9.92% 33
Costa Rica 100,320 76 4,133,884 2.43% 57
Croatia 645,260 33 4,453,500 14.49% 20
Cyprus 127,400 73 801,600 15.89% 16
Czech Republic 393,380 42 10,424,926 3.77% 50
Denmark 2,064,580 14 5,511,451 37.46% 3
Domincan Republic 145,200 67 9,904,000 1.47% 63
Ecuador 148,780 66 13,922,000 1.07% 71
Egypt 1,122,280 25 75,500,662 1.49% 62
El Salvador 82,140 81 6,948,073 1.18% 69
Finland 1,121,020 26 5,327,490 21.04% 10
France 8,618,360 5 65,073,482 13.24% 25
Germany 1,745,400 19 82,060,000 2.13% 58
Ghana 76,300 83 23,000,000 0.33% 84
Greece 1,363,560 22 11,216,708 12.16% 29
Guatemala 114,360 75 13,000,001 0.88% 74
Honduras 65,780 85 7,483,763 0.88% 75
Hong Kong 1,658,980 20 6,985,200 23.75% 8
Hungary 129,060 72 10,034,000 1.29% 67
Iceland 159,200 63 319,756 49.79% 1
India 1,360,040 23 1,147,995,904 0.12% 91
Indonesia 2,026,620 15 237,512,352 0.85% 76
Ireland 540,400 36 5,981,448 9.03% 34
Israel 989,100 28 7,282,000 13.58% 24
Italy 8,439,880 6 59,905,225 14.09% 22
Jamaica 80,980 82 2,804,332 2.89% 55
Japan 243,580 56 127,433,494 0.19% 87
Jordan 303,720 46 6,198,677 4.90% 47
Kenya 192,120 60 37,953,840 0.51% 80
Kuwait 130,140 71 3,399,637 3.83% 48
Lebanon 434,960 40 4,099,000 10.61% 31
Lithuania 65,700 86 3,350,400 1.96% 60
Luxembourg 93,100 77 480,222 19.39% 12
Macedonia 139,880 69 2,061,315 6.79% 40
Malaysia 1,054,520 27 27,730,000 3.80% 49
Maldives 38,320 92 350,000 10.95% 30
Malta 58,580 88 410,290 14.28% 21
Mauritius 72,600 84 1,264,866 5.74% 44
Mexico 1,890,100 17 109,955,400 1.72% 61
Morocco 457,840 39 31,352,000 1.46% 64
Netherlands 484,180 38 16,440,113 2.95% 53
New Zealand 670,860 32 4,280,000 15.67% 18
Nicaragua 38,020 93 5,603,000 0.68% 77
Nigeria 256,240 52 148,000,000 0.17% 88
Norway 1,840,880 18 4,805,437 38.31% 2
Oman 32,180 94 2,577,000 1.25% 68
Pakistan 491,260 37 172,800,000 0.28% 85
Palestine 83,060 80 2,407,681 3.45% 52
Panama 211,900 59 3,309,679 6.40% 41
Paraguay 26,700 95 6,158,000 0.43% 81
Peru 380,620 44 29,180,900 1.30% 66
Philippines 839,220 30 90,500,000 0.93% 73
Poland 246,300 55 38,116,000 0.65% 79
Portugal 123,680 74 10,676,910 1.16% 70
Puerto Rico 634,020 34 3,994,259 15.87% 17
Qatar 90,380 78 1,541,130 5.86% 43
Romania 84,640 79 21,504,442 0.39% 82
Russia 144,400 68 142,008,838 0.10% 93
Saudia Arabia 379,080 45 27,601,038 1.37% 65
Serbia 783,300 31 7,395,000 10.59% 32
Singapore 962,980 29 4,839,400 19.90% 11
Slovakia 275,780 49 5,379,455 5.13% 45
Slovenia 270,160 51 2,053,355 13.16% 26
South Africa 1,231,220 24 47,900,000 2.57% 56
South Korea 131,600 70 49,540,367 0.27% 86
Spain 3,831,620 10 46,157,822 8.30% 36
Sri Lanka 189,160 62 19,668,000 0.96% 72
Sweden 2,086,600 13 9,234,209 22.60% 9
Switzerland 1,389,020 21 7,700,200 18.04% 14
Taiwan 151,400 65 23,000,000 0.66% 78
Thailand 234,000 57 63,038,247 0.37% 83
The Bahamas 50,480 90 330,549 15.27% 19
Trinidad and Tobago 158,900 64 1,252,800 12.68% 27
Tunisia 383,960 43 10,327,800 3.72% 51
Turkey 9,821,320 4 71,517,100 13.73% 23
UAE 569,040 35 4,621,399 12.31% 28
UK 17,696,080 2 60,975,000 29.02% 5
Ukraine 49,380 91 46,179,226 0.11% 92
Uruguay 253,360 53 3,477,779 7.29% 39
USA 54,319,600 1 305,936,000 17.76% 15
Venezuela 2,306,280 12 28,199,822 8.18% 37
Vietnam 53,520 89 86,116,559 0.06% 94
Total 175,241,640 5,672,087,060 3.09% #N/A

What do you think ?

Founder of Global Direct Media - Jim Banks

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