Unanimis – the UK’s largest independently owned exclusive ad network – today announced its acquisition of Global Direct Media, a leading UK CPA Affiliate network.
The acquisition will further strengthen Unanimis’ leading performance network, Response, by offering advertisers full-service campaign planning opportunities across their online display and affiliate budgets.
The recent e-consultancy Affiliate census revealed that only 30% of affiliates deemed the recession as a threat to affiliate marketing, which shows confidence in this ever growing industry.
With a strong reach in the US and Europe, Global Direct Media brings its expertise of running the UK’s only non-fixed fee CPA affiliate network, which has proven to be the prevalent model in the US and will play a pivotal role in Unanimis expanding into these markets.
Damon Reeve, Unanimis’ CEO/Co-Founder, said “The current economic climate has resulted in stronger than expected growth for our performance divisions, Unanimis Response and Lead Generation.”
“We’re delighted with the Global Direct Media acquisition as it primarily meets advertiser demand for de-duped full-service campaign planning, allowing us to compete more directly with Yahoo! APT, Platform A, and Microsoft Digital Solutions.”
Unanimis offers affiliates access to a wide range of premium brands which 40% of affiliates stated as most important to their ongoing business, according to the e-consultancy Affiliate Census.
Jim Banks, Head of Global Direct Media said “We are excited to be part of Unanimis. We’ve seen a shift in marketing budgets into more integrated performance based solutions. Working as part of Unanimis, the Global Direct Media team provides more exclusive offers for our affiliate base, increased distribution choices for Unanimis clients and a greater rounded solution for new advertisers keen to take advantage of new and innovative opportunities.”
About Unanimis
Unanimis specialises in digital advertising, delivering audiences for advertisers and advertising revenue for web and mobile publishers. The company’s portfolio includes some of the strongest digital brands, such as the AA, Shopping.com, ITN, UGO, Ticketmaster, Match.com and Five.
Unanimis offers five products:
- Brand: premium site-specific branding opportunities and tailored advertising packages
- Relevance: content category, contextual, audience segmentation and behavioural targeting across our exclusive transparent network
- Response: performance advertising across the UK’s largest exclusive, IASH approved network
- Mobile: for UK and Pan European opportunities on and off portal sites
- Video: video advertising sold across premium site-specific brands contextual, demographic and geographic targeting.
About Global Direct Media
UK based Global Direct Media is building their presence in the performance based affiliate world on the back of 8 years experience drawn from being one of the UK’s premier PPC agencies.
With an extensive base of UK and US advertisers there are now over 450 public and private offers that affiliates can work with on the network, many exclusive to Global Direct Media. With their in-house search and e-mail teams in place the offers that are running are all tested internally prior to launch.
For further information regarding this press release contact :
Lainie Morison
Marketing & Communications Manager – Unanimis
+44 (0)20 7874 7400
E-mail : lainie.morison@unanimis.co.uk
